You can also dip into your own personal swipe files (if you have those handy). To get started, peruse stock photo sites, color palette sites, design galleries, typography sites, and even social media (special shout out to Instagram and Pinterest here). Inspiration for your mood board can come from anywhere. Where can I find inspiration for my show mood board? Grab a foam board, some scissors, a few magazines, and go to town! Physically scouring for inspiration and building your collage can also be a great way to really immerse yourself in your final vision. If a physical mood board is more your speed, no worries. This works especially well for digital boards where you can include video or audio clips to really bring your vision to life. And don’t be afraid to mix different types of media. What you’re really looking for is a blank canvas to host and organize your design ideas. Feel free to use whatever materials or apps you already have on-hand. The mood board creation process is incredibly flexible.
Here are a few handy apps you can use to create your own digital mood boards: If you’re new to design, using an app with a mood board template can be a great starting point. Some folks love the process of creating a physical mood board, though most mood boards for business applications are done digitally so multiple people can easily collaborate. The great news is, there’s really no right or wrong way to approach mood boards. Don’t be afraid to cut visuals as you refine the vision for the experience you want to convey. There’s a fine line between collecting and clutter. Be specific about your vision, and hone in on these recurring elements that thread your design ideas together.įinally, be sure to balance including enough visual elements to convey your ideas without overwhelming viewers. Maybe that’s the look and feel of a specific era, a dramatic color palette, or even a specific emotion. A viewer should be able to look at your mood board and instantly grasp the experience you’re trying to convey. “A viewer should be able to look at your mood board and instantly grasp the experience you’re trying to convey.”Īnother important aspect of developing a mood board is consistency. Small details like color schemes, font choices, and set design can have a significant impact on the overall tone of your show. You’ll want to source inspiration that creatively threads all of these unique elements.
It’s also essential to have a clear understanding of your show’s audience, format, and content to provide guardrails for your mood board. Images (that evoke a specific feeling, emotion, etc.).Words (that tie into your show, brand messaging, etc.).Here are a few specific design elements to add to your mood board: You can include as few or as many as you like, but layering in different design elements will really help bring your concept to life. When creating a mood board for your show, you should think about these specific elements. One designer’s interpretation of “simple” or “colorful” might be different than a colleague’s a mood board can align everyone under the same single vision. They’re a much lower investment than mockups in terms of resources and time and can convey a lot about the look and feel of the final design.Īnd, mood boards will ensure that all stakeholders and contributors working on a show are on the same page when working through the creative process together. Mood boards are also an excellent way to refine a show’s style before diving into the actual branding and design process. They can be a powerful tool throughout the show development process to help keep the style and aesthetic consistent and on track with the creator or producer’s vision and goals. Mood boards serve many purposes, starting with organizing the inspiration around a design project. “A mood board is a collection of visuals that help convey a certain style or concept.”
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